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Stop Serving your Dog Stale Food

Other brand of dog foods can be over a year old at time of purchase. Your dog only eats this old stale food because its coated with animal digest flavoring. Animal digest is what makes your dog food so greasy. Yuck!

Now you can feed your dog freshly baked food with no sprayed on anything. We proudly mark the “baked on date” on every bag and guarantee freshness. Our food is delivered within a few days of baking to your local pet store. Try to find a "made-on" date on your dog's current food ... you won't find one.

Truly Fresh only costs about $2 per day to feed an adult 25 lb. dog.

Dogs Love It


Natural, Quality Ingredients

It is not just about baking and freshness. We only use the highest quality ingredients in our dog food. All the ingredients in our dry dog food are slow-baked to help preserve the nutrients your dog needs to stay healthy. Our dog food never contains fillers or unnecessary additives. Compare us to what you are currently feeding your dog.

  • Real chicken is the first ingredient
  • Baked with blueberries, spinach, and carrots
  • No meat by-products
  • No corn, or soy
  • No artificial colors
  • No animal digest
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You Wouldn't Add Animal Digest to Your Food. So why feed it to your pup?

Click here to learn about animal digest

Animal digest is a common ingredient used in pet foods. As defined by the Association of American Feed Control Officials, digest is produced by the chemical or enzymatic hydrolysisof clean animal tissue that has not undergone decomposition. These animal tissues may not include hair, horns, teeth, hooves, or feathers, with the exclusion of trace amounts that are unavoidable even after acceptable processing methods.

According to the United States Food and Drug Administration (FDA), a digest is an additive that has been treated with heat, enzymes, or also acids to produce a concentrated product intended as a natural flavoring. Pet food may legally be labelled as "Chicken Flavored" regardless of the percentage of chicken-derived product it contains, so long as the chicken flavoring is deemed "perceptible."

If a product is labeled as "flavored" by a certain type of meat, the digest it contains must have been produced from tissues pertaining to the listed animal species. Chicken flavored food must be flavored with chicken digest

Source: Wikipedia


Other premium dog food brands cook their food under high heat and pressure. They use animal digest so dogs will eat their food, which is what makes their dog food so greasy. Truly Fresh dog food is different. Every order is slowly baked to bring out the natural flavors and aromas of our ingredients. We bake your food fresh, package it, and deliver it directly to your local pet store to guarantee its freshness. The result is a delicious tasting food your dog will love!

Can your dog’s food pass the paper bag challenge?

(24-hour time lapse)